Research company SuperData Continues to study the gam market, and this time the object of her close attention was the business model, which has recently been gaining momentum in the game world recently.
As you know, the mobile entertainment sector is practically owed to its existence microtransactions, while on prefixes the sale of intra -game utilities for small amounts of real money entered into force relatively recently. But, apparently, for a long time, analysts predict that in 2013, twenty-three million consumers who did not regret virtual items about three hundred and fifty-two million American dollars have already moved to the market of console micallors.
This area is clearly growing and developing. Indeed, back in 2012, only 1.6 million active users were ready to spend monthly on game content monthly. But after twelve months, according to the data SuperData, Their number increased to 1.9 million people. In terms of the percentage ratio, it turns out that in 2013, the wallets opened 5.1 percent of the contributed console, although there were only four percent of them a year before.
By the way, specialists SuperData managed to notice some pattern. It turns out that in some genres gamers are ready to invest their bloodly earned with greater hunting. Thus, twenty -four percent of the study participants, who did not spare funds for microtransactions, admitted that they prefer shooters with a first -person view, and twenty -one percent – adventure action.
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The best comments
Buy a game, buy dls, give it … it’s too oily is it not true? I understand an honest donat in Dota 2 and TF2, where it seems to be, but exclusively for its ChSV. But when such a system puts sticks in the game of a gamer, it is a sin not to cover such a censure and not to call people to forget about the game.
It remains only to pray so that the rest of the companies do not switch to donat.And why do not publish losses from donat and microtrandrancation? For example, Dead Space 3, all who are not too lazy in this area, and this is one of the reasons for the failure of the game.
And the Donat outside of normal games is the destiny of tablets and smartphones.Yes, and the games there in most cases UG, which hints at the direct connection of Donat and quality.
All because piracy began to flourish on everything that is possible, starting from computers and ending with tablets and phones. The developers realized that it is pointless to fight him, and make a conditionally paying model of distribution. It’s a pity that the quality has fallen. Because of this, I am increasingly attracted by the Industry, there is no such fierce donat, and the toys in quality are not even bad.
Something I do not remember that people do not massively buy DS3 due to microtransactions. Rather without them, it would be even harder in financial terms. People simply did not accept the new direction of the game.
I myself passed the DS3 several times, at various levels of complexity and modes, except hardcore (since I have a passion to crash in flight into anything). And the game is calmly held with straight hands without these payments, without the use of bugs with endless resources, and without sending bots to all parts. Yes, and about criticism DS3 for payments, I learned only after 2 passage. Since before the game I read the forums, I watched grades, nor watched reviews.
We ourselves or we ourselves that micallors are evil, and we ourselves drain millions to them. Paradox.
And players in what "shooters" and "adventure games" dragged them these millions?
Donat is the necessary evil in a modern business model. I say this not from the point of view of the main consumer, but from the point of view of manufacturing companies. Let no one love him, all the developers are aware of this, but while he makes a profit, he will continue to appear in more and more projects.
Or someone really believes that a person is ready to abandon the free gingerbread, which suits him in everything, only for the reason that a passing stranger called this gingerbread ugly? Yes, quit you.
The sofa analyst inside me tells me that sooner or later everything would have come to this. If my memory serves me, Donat himself in its original form was not a protection against piracy – he thought in all kinds of browser online games. For example, a fighting club. Less commonly, he was in more traditional online games.
So piracy is far from the first reason.
What?
Do you want to go through the old one without replenishment if you want to amuse yourself with something new-pay, no one bothers.
Nobody puts me personally in the wheels, except for real evil – the Korean F2P Games.
Apparently, it was not laziness only 1.5 Vasyam. Which, on the one hand, are too crooked-hurcked to play without a donat, and on the other hand, there is not enough money from breakfasts for booster-packs))
These are all Masons, with their microsyas, nichrome-seo is not a joke, this is not 1lie. And the mother is 350LAM, this is three times more than the GTA5 Buthet, well, let’s not about the sad, God will give these means to go to some kind of game in the spirit of GTA … amen
Here we are not about donate, but about DLS.
It is worth saying, now he has become more consistent with his price, now at least you can think about whether it is worth buying all this.